Last Updated on October 3, 2023
Is jade your favorite color?
Do you know what color ‘jade’ even is?
In either instance, this article will help you learn more about this particular hue.
We will also look into the color psychology behind this color, as well as the history of which the name and meaning came from, and why brands and companies use it in their advertising to draw customers in.
So, let’s get into it! Here is everything you need to know about the color jade.
The Color Jade
Jade is, first and foremost, the name of the gemstone.
This stone is made up from jadeite and nephrite, creating a hard substance that can be found in a variety of different colors. Despite jade having many different colors, the stone is mainly associated with the color green.
Some other colors of jade that can be found are:
While there are so many shades of this gemstone, we are going to be focusing on jade green for the sake of this article, as green is the most commonly thought of color while discussing ‘jade’.
When someone mentions the color ‘jade’, a person’s thoughts may go straight to a dark combination of blue and green. Specifically, they may immediately envisage an emerald green.
This is because the gemstones, emeralds and green jade, can be fairly similar in appearance at times.
The difference between emerald green and jade green is that emerald green is more of a pure, bright green hue, whereas jade green holds a tint of blue.
Other colors that are often mistaken for jade green are turquoise, teal, aqua, and mint green. These colors are all shades of blue-green, and it can be easy to mix them up at times.
However, the colors turquoise and aqua are more blue-based than green, while mint green is more green-based. Teal is a mix of green and blue, just like jade green, but it is a much darker hue.
Placement On The Color Wheel
The color jade – or, rather, jade green – on the color wheel would be located between green and blue, leaning slightly more towards blue than green.
This is due to the fact that jade green has a tint of blue within it, overpowering the yellow hue that can also be found in the color. A pure green would contain equal amounts of yellow and blue, whereas jade green contains a little more blue than yellow.
Therefore, it sits closer to the color blue than the color green.
The History Of The Color Jade
The name ‘jade’ was first recorded mid-16th century, deriving from the Spanish phrase, ‘piedra de ijada’. This phrase roughly translates to ‘the flank stone’ in English.
The reasoning for this name was due to the jade’s alleged abilities to cure health issues in the kidneys and the loins. The ‘flank’ is the name for the area located between a person’s rib cage and hip bones, on the side of their body, where the kidneys and the lions would be found.
The gemstone was being used for many years before it was named. It was believed to have been utilized in China during the Neolithic times, stemming back as far as 4,700 BC.
During these early times, people were using stones such as jade to make tools, weapons, and decorative items for their homes. Jade was often found in shades of bright green and cloudy white during this time, and were typically discovered at the side of rivers and quarries.
Jade holds an extremely special significance in the history of Chinese imperial art, being valued in the same way that diamonds were treasured in Western civilizations during this period of time.
Color Jade in other places
The gemstone was also traditionally used in Korea, going back as far as 850 BC, for burials and pit-houses, as well as being placed on royal crowns.
Jade was also associated with royalty and power in Japan during the Jomon era (14,000–300 BC), being used to create bracelets, and also being used during rituals.
During this time, in Japanese culture, it was only the green-colored stones that were used, and other colors of jade were mainly ignored. This may have been due to the color green being connected to life on earth, as well as fertility and growth.
The first recording of the phrase ‘jade green’, referring to the color rather than the stone, was in 1892.
Since then, the color maintains its popularity throughout the years. Continuing to be a stylish color in use within fashion, home decor, and so much more during our present day.
The Meaning Of The Color Jade
To truly discover the meaning of the color jade, we should first and foremost look at the colors that make up this shade: green and blue.
Blue is the color of the sky above us, and the ocean that surrounds the land we live on. It can be in so many aspects of nature, so it should not come as a surprise that the color itself represents calmness, serenity, and peace. It also represents truth, sincerity, loyalty, trustworthiness, and faithfulness.
However, the color blue can sometimes represent more negative traits, such as depression and sadness. It is an emotionally deep hue that can affect a person’s mood quite significantly, depending on how they feel about themselves.
Green is a secondary color, created through the combination of blue and yellow. It makes perfect sense that so many of blue’s characteristics is in green, as blue is one of green’s ‘parent’ colors.
Yet again, green is a hue that one can often see in nature: if not more so than blue. One can see green everywhere from trees to grasses, flowers, plants, and even animals. It represents growth, abundance, prosperity, and hope.
When considering the meanings of both blue and green, it becomes clear why the color jade is so valuable. The two colors are able to balance each other out, allowing them to bring forth a positive energy that is very beneficial to those who wear or use them.
The Physical Effects Of The Color Jade
They also see color jade as a symbol of peace, harmony, and tranquility. When looking at the color jade, it is easy to feel calm, relaxed, and peaceful.
When thinking about the color jade, one should think about its ability to bring out the best qualities of oneself. After all, it is a shade of green, and the color green brings out the best in us.
The color green represents growth and balance throughout our lives, and it is no surprise that when we look into the color jade, we see a similar representation!
They say that the color jade brings out the best in us by helping us to grow mentally, emotionally, physically, and spiritually. In addition to this, the color jade helps us achieve balance in everything we do, whether it be work or play as they believe.
The presence of color blue
The hint of blue, combined with green in the color jade, adds a sense of calmness and sensitivity. It makes sense that one sees jade to be a calming element, as it combines two of the most soothing colors that the eye can detect: blue and green.
Blue is a calming color, while green is a relaxing color. When looking at the color jade, you will notice how both of those colors are represented together. Together, these two colors form a harmony that allows people to find comfort in their lives, whether it be physically, mentally, or spiritually.
This is exactly what the color jade does for you! It brings together the best qualities of both blue and green into one harmonious whole.
This combination of colors helps to bring out the best aspects of ourselves, which is why it is a very positive color in consideration. It represents clarity, and can help us to become more patient, understanding, and tolerant.
The Personality Of A Jade Lover
They say that a person’s favorite color can say a lot about that person’s personality. If jade is your favorite color, then perhaps you could learn something new about yourself by taking a closer look at the color itself.
If you are someone who likes to keep things simple, then the color jade might just be right for you in so many aspects of life. This color is perfect for anyone who wants to stay grounded and focused on the present moment.
If you like to take risks, the color jade may appeal to you more than most. You have an adventurous spirit, and you enjoy trying new things.
If you love nature, then the color jade, along with many other shades of green, tells you that you are not alone. There are many people who share your passion for the outdoors.
If you want to make a difference in the world, then the color jade will tell you that you are on the right path. The color jade means that you are going somewhere great, and you are sure to leave a mark on the world around you.
In summary, if you have attraction to the color jade, then you are likely to be a unique individual. You are probably open-minded and curious, and you are always ready to try something new.
Companies And Brands That Use The Color Jade
When it comes to choosing a color scheme for advertising and marketing, companies will spend a lot of time finding the perfect colors that they feel truly represent their business.
Through the use of color psychology, companies can convince their potential customers to select their products over others by simply selecting the right color in their advertisements.
Shades of green are often in use by companies who are trying to promote themselves as environmentally friendly. They believe that using this color will encourage consumers to buy their products because they know that they are helping the environment.
Other companies use green to express calmness and relaxation, as well as creativity. It can help their customers to feel more at ease, which will make them more likely to purchase whatever the company is trying to sell.
These products could be food/drink related, clothes, or any other product that may bring personal happiness to those purchasing them.
Some companies also use green to symbolize money, while others use it to signify success.
Here is a list of companies that use the color jade in their logos, and other forms of advertisements.
The first Starbucks opened in Seattle, WA, back in 1971, and since then, the coffee shop chain has grown into one of the largest chains in the United States.
Their logo uses a shade of green that resembles the color jade, causing their consumers to feel relaxed when they see it. This makes them more inclined to sit in one of the shops and enjoy a coffee, even if it is a little more expensive than other coffee shops.
In fact, due to the color jade representing wealth and money, this may also play a part in the company’s advertising strategy.
Tropicana is a fruit-based brand that was originally created by PepsiCo, and is known for its delicious fruit juice.
The Tropicana logo is a jade green color, simply displaying the word ‘Tropicana’ in green. Again, the relaxing vibes of jade green, along with the pictures of tropical fruit on its packaging, can subconsciously cause a relaxing and calm feeling to the consumer, a reminder of tropical beaches.
Specsavers Optical Group Ltd. is a British optician company that has been around since 1984. Their branches are in many areas of the world, including Northern Europe and Australasia.
The key to most medical centers, or places that focus on eye care, is for customers to feel calm and safe. Specsavers uses a light green color in their logo, which is very similar to the color jade.
This causes people to associate the company with health and wellness, making them more likely to visit their stores and have their eyes checked.
Tic Tacs are tiny, pill-shaped candy pellets that are usually in mint flavor, although there are many other flavors to choose from. They were first manufactured in 1969, and are now popular all around the world.
The logo for Tic Tac is the words ‘Tic Tac’ colored white inside a green area shaped like a leaf. Since 2006, the logo has been a dark emerald green, but pre-2006 it was a jade green. In both instances, the green coloring represents relaxation and tranquility, which is what a person may feel when they eat a mint.
Carlsberg is a Danish brewery company that produces many products, but namely their popular brand of beer.
The aim for most people, while drinking a beer, is to kick back and chill out. The jade green color used on Carlsberg’s logo and packaging helps achieve this goal, subconsciously allowing the consumer to enjoy themselves a little more.
As we previously mentioned, the color ‘jade green’ comes from the gemstone, jade.
Jade is a natural stone that is typically found in green, red, yellow, white, and so many other colors. The bright colors of jade are truly remarkable when properly polished and handled.
This is a stone that has been in use since the prehistoric ages, throughout so many regions of the world. It was particularly significant in certain areas of Asia, such as China, Korea, and Japan. The stone itself was to symbolize wealth, royalty, and power as a recognition.
There are so many healing properties that attributes to the jade stone. Some of them include:
- Helps to relieve stress
- Improves memory
- Promotes good health
- Enhances self-confidence
- Heals emotional wounds
- Calms anxiety
Jade also bring good luck and fortune to those who wear it as a belief.
Many different types of jewelry pieces are from this stone, including necklaces, bracelets, rings, earrings, pendants, and even some home decor items.
Facts About The Color Jade
Here are some facts about the color jade:
- The hex code for the color jade is #00A86B.
- Using the RGB color model, the color jade is composed of 0% red, 65.88% green, and 41.96% blue.
- In the 1970s, Jade became a popular first name given to boys and girls alike. In recent years, it has remained in the Top 100 Most Popular Names for Girls list.
While the gemstone, jade, has several colors, it is the green jade that has truly left an impact on the world around us. Since then, most people associate the stone with the color green.
It is a beautiful color, and is the favorite color of many people around the world. It can help you to connect with your inner self, and bring balance to your life. Not only that, but it is extremely powerful, and can even help you to achieve your goals when used correctly.
We hope you enjoyed learning about the color jade! Hopefully, you have found all the information that you were searching for.
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